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Independent Consultant
Mr. Sherwood has been engaged as an independent consultant for more then 15 years. A 1995 Entrepreneur of the year
winner, he has been engaged by the legal community on litigation matters such as software development and Internet-use
business practices, intellectual property protection and licensing, Website development cost disputes, advertising fraud,
patent infringement, business valuation and associated technology related issues. As an expert witness, he has testified in
more than 30 litigation matters.
He has been engaged for projects with federal and regional government agencies, start-up companies and Fortune 500
companies. He produced and hosted a radio program dedicated to Internet issues and has authored several business books
and novels. He was engaged by the American Management Association to develop subject matter content and to provide
more than 40 two-day seminars on Internet technology.
As an adjunct professor, he has taught courses in new venture creation and technology management at the graduate
business schools of the University of Kansas and the University of Missouri. He has a MS Engineering from the
University of Kansas and an MBA from California State University Hayward.
October 1991 to July 1997: President The Center for Business Innovation (CBI)
CBI was a minority shareholder in 53 emerging growth companies including technology, software, communications and
service businesses. With 50 employees, the firm also provided debt financing to more than 100 businesses. Sherwood also
served as president of a subsidiary venture capital firm. He reviewed more than 200 business plans and authorized,
negotiated and managed the firm’s investments.
December 1986 to 1991: Vice President RasterOps Corporation
Founding management team, investor and Vice President. Company was a venture capital backed start-up engaged in the
development, manufacture and sales of products for high resolution color personal computer display systems. Had
worldwide responsibility for product development, customer service, marketing and sales. Company achieved sales in
excess of $100 million in 4 years. Implemented an IPO in its third year.
February 1975 to 1982: President EDC, Inc.
President & Co-Founder of a Kleiner & Perkins venture capital backed company that combined computer technology with
environmental products for air and water purification. Company reached $10 million in revenues and 125 employees.
Company was acquired in 1981 by Hoescht AG. Sherwood was retained as president for 12 months as a condition of the
acquisition.
February 1967 to1974: Director Envirotech Europe, Inc.
A start-up company that grew to $500 million in sales and 5,000 employees in 6 years. He had a variety of progressively
responsible positions including patent portfolio management, business acquisition analysis, computer systems manager and
national marketing director. He lived 2 years in Paris, France with responsibility for Europe, South Africa and the Middle
East.
_________________________
Engagement Experience Examples
Mr. Sherwood’s consulting and expert witness engagements have included producing expert reports that examine the
business and economic aspects of disputes surrounding the design, development, and deployment of various types of
software. These engagements have included examining and opining on software such as search engine, video compression,
Website, enterprise level, premium financing, web portals, wireless installation and shrink wrap software programs.
As a part of a certain engagement, Mr. Sherwood examined and opined on search engine software and comparative
search techniques such as Google, Yahoo, Infoseek and Verity. This examination included customer analysis of search
engine function ecommerce economics from keyword purchasing techniques including the importance of enterprise
information portals using information taxonomies to specific search functions such as “Typo”, “Freetext”, “Contains”,
“Near”, “Equals” or proprietary algorithms that search for search term relevancy.
Mr. Sherwood has made extensive “custom and practice” examinations on issues relating to Internet advertising costs
and value. As a part of these examinations, he has provided comprehensive reports which included the various costs and
value-based measurements of Internet advertising, such as banner ads, click-through charges, conversion rates and
impressions. Mr. Sherwood has opined on issues relating to the analysis and measurement of Internet advertising costs as it
relates to visitors, visits, users, IP addresses, radio, television, ad-serving tracking and cookies.
In a particular engagement, Mr. Sherwood made an extensive presentation to two judges, opposing counsel and
opposing experts with cross-examination on search engine use which included the business economics of search engine
functionality and optimization. This included a primer on “search techniques” and the importance of relevant document
retrieval and actual measurement of the effectiveness of a search engine and its ability to find items and report the items
back to the user in a relevant and timely manner.
In a particular engagement for a major search engine portal company, Mr. Sherwood wrote a comprehensive expert
report. The report examined advertising techniques, pricing, automated search techniques, consumer preferences and the
commercial successes and failures of Internet businesses over a seven year period. He testified at a jury trial on search
engine methodologies, on the historical growth and techniques surrounding the search engine industry and on issues relating
to patent infringement Secondary Considerations in a pay per click patent dispute.
In another engagement for a large prominent on-line advertising company, Mr. Sherwood opined on issues relating to:
various measuring and tracking methodologies for web commerce, analytical techniques for page design impact on page
views and sales conversion rates, measuring web commerce sales success rates as a result of key-word purchasing, radio
commercials and television infomercials.
MORE ENGAGEMENT EXAMPLES
Contact Information:
mobile 913-269-6589
12015 Wenonga Ln, Leawood, Kansas 66209
48 Palma Drive, Rancho Mirage, CA 92270
webtalkwithbob@gmail.com
Website www.webtalkwithbob.com
Mr. Sherwood has been engaged as an independent consultant for more then 15 years. A 1995 Entrepreneur of the year
winner, he has been engaged by the legal community on litigation matters such as software development and Internet-use
business practices, intellectual property protection and licensing, Website development cost disputes, advertising fraud,
patent infringement, business valuation and associated technology related issues. As an expert witness, he has testified in
more than 30 litigation matters.
He has been engaged for projects with federal and regional government agencies, start-up companies and Fortune 500
companies. He produced and hosted a radio program dedicated to Internet issues and has authored several business books
and novels. He was engaged by the American Management Association to develop subject matter content and to provide
more than 40 two-day seminars on Internet technology.
As an adjunct professor, he has taught courses in new venture creation and technology management at the graduate
business schools of the University of Kansas and the University of Missouri. He has a MS Engineering from the
University of Kansas and an MBA from California State University Hayward.
October 1991 to July 1997: President The Center for Business Innovation (CBI)
CBI was a minority shareholder in 53 emerging growth companies including technology, software, communications and
service businesses. With 50 employees, the firm also provided debt financing to more than 100 businesses. Sherwood also
served as president of a subsidiary venture capital firm. He reviewed more than 200 business plans and authorized,
negotiated and managed the firm’s investments.
December 1986 to 1991: Vice President RasterOps Corporation
Founding management team, investor and Vice President. Company was a venture capital backed start-up engaged in the
development, manufacture and sales of products for high resolution color personal computer display systems. Had
worldwide responsibility for product development, customer service, marketing and sales. Company achieved sales in
excess of $100 million in 4 years. Implemented an IPO in its third year.
February 1975 to 1982: President EDC, Inc.
President & Co-Founder of a Kleiner & Perkins venture capital backed company that combined computer technology with
environmental products for air and water purification. Company reached $10 million in revenues and 125 employees.
Company was acquired in 1981 by Hoescht AG. Sherwood was retained as president for 12 months as a condition of the
acquisition.
February 1967 to1974: Director Envirotech Europe, Inc.
A start-up company that grew to $500 million in sales and 5,000 employees in 6 years. He had a variety of progressively
responsible positions including patent portfolio management, business acquisition analysis, computer systems manager and
national marketing director. He lived 2 years in Paris, France with responsibility for Europe, South Africa and the Middle
East.
_________________________
Engagement Experience Examples
Mr. Sherwood’s consulting and expert witness engagements have included producing expert reports that examine the
business and economic aspects of disputes surrounding the design, development, and deployment of various types of
software. These engagements have included examining and opining on software such as search engine, video compression,
Website, enterprise level, premium financing, web portals, wireless installation and shrink wrap software programs.
As a part of a certain engagement, Mr. Sherwood examined and opined on search engine software and comparative
search techniques such as Google, Yahoo, Infoseek and Verity. This examination included customer analysis of search
engine function ecommerce economics from keyword purchasing techniques including the importance of enterprise
information portals using information taxonomies to specific search functions such as “Typo”, “Freetext”, “Contains”,
“Near”, “Equals” or proprietary algorithms that search for search term relevancy.
Mr. Sherwood has made extensive “custom and practice” examinations on issues relating to Internet advertising costs
and value. As a part of these examinations, he has provided comprehensive reports which included the various costs and
value-based measurements of Internet advertising, such as banner ads, click-through charges, conversion rates and
impressions. Mr. Sherwood has opined on issues relating to the analysis and measurement of Internet advertising costs as it
relates to visitors, visits, users, IP addresses, radio, television, ad-serving tracking and cookies.
In a particular engagement, Mr. Sherwood made an extensive presentation to two judges, opposing counsel and
opposing experts with cross-examination on search engine use which included the business economics of search engine
functionality and optimization. This included a primer on “search techniques” and the importance of relevant document
retrieval and actual measurement of the effectiveness of a search engine and its ability to find items and report the items
back to the user in a relevant and timely manner.
In a particular engagement for a major search engine portal company, Mr. Sherwood wrote a comprehensive expert
report. The report examined advertising techniques, pricing, automated search techniques, consumer preferences and the
commercial successes and failures of Internet businesses over a seven year period. He testified at a jury trial on search
engine methodologies, on the historical growth and techniques surrounding the search engine industry and on issues relating
to patent infringement Secondary Considerations in a pay per click patent dispute.
In another engagement for a large prominent on-line advertising company, Mr. Sherwood opined on issues relating to:
various measuring and tracking methodologies for web commerce, analytical techniques for page design impact on page
views and sales conversion rates, measuring web commerce sales success rates as a result of key-word purchasing, radio
commercials and television infomercials.
MORE ENGAGEMENT EXAMPLES
Contact Information:
mobile 913-269-6589
12015 Wenonga Ln, Leawood, Kansas 66209
48 Palma Drive, Rancho Mirage, CA 92270
webtalkwithbob@gmail.com
Website www.webtalkwithbob.com
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