Expert engagements include the following:
- Website disputes
- Best practices software licensing
- Copyright disputes
- License valuations
- New business valuation
- Term sheets
- Founder equity compensation
- Hi-jacked website traffic disputes
- Website traffic for IP addresses and unique visitors
- Website advertising disputes
- Search engine optimization dispute
- Search engine methodologies
- Software development costs
- Best practices for Internet advertisers/publishers
- Patent license fees
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General Internet experience
Mr. Sherwood’s consulting and expert witness engagements have included producing
expert reports that examine the business and economic aspects of disputes surrounding
the design, development, and deployment of various types of software. These
engagements have included examining and opining on software such as search engine,
video compression, website, enterprise level, premium financing, web portals, wireless
installation and shrink wrap software programs.
As a part of a certain engagement, Mr. Sherwood examined and opined on search
engine software and comparative search techniques such as Google, Yahoo, Infoseek
and Verity. This examination included customer analysis of search engine function
ecommerce economics from keyword purchasing techniques including the importance
of enterprise information portals using information taxonomies to specific search
functions such as “Typo”, “Freetext”, “Contains”, “Near”, “Equals” or proprietary
algorithms that search for search term relevancy.
In a particular engagement, Mr. Sherwood made an extensive presentation to two
judges, opposing counsel and opposing experts with cross-examination on search engine
use which included the business economics of search engine functionality and
optimization. This included a primer on “search techniques” and the importance of
relevant document retrieval and actual measurement of the effectiveness of a search
engine and its ability to find items and report the items back to the user in a relevant and
timely manner. This presentation included a comparison between search engines that
search and retrieve websites and search engines that search individual websites or
servers for documents or other specific user relevant items.
In a particular engagement for a major search engine portal company, Mr. Sherwood
wrote a comprehensive expert report. The report examined advertising techniques,
pricing, automated search techniques, consumer preferences and the commercial
successes and failures of Internet businesses over a seven year period. He testified at a
jury trial on search engine methodologies, on the historical growth and techniques
surrounding the search engine industry and on issues relating to Secondary
Considerations in a pay per click patent dispute.
Mr. Sherwood’s personal business experience includes using search optimization
techniques and he was an earlier adopter and purchaser of search terms (“pay- for-
performance” or “pay-per-click”) relevant to website usage, designing the appropriate
search engine language listing and comparing various results from the search listing
position placements. Mr. Sherwood designed, developed and provided seminars on this
subject to executives from more than 50 different companies for the American
Management Association.
In addition, he has:
• Conceived, designed and developed an electronic commerce system using
Cybercash for tracking software sales at multiple websites with secure servers for
credit card acceptance and confidential administrative reporting system for secure sales
transaction reporting to individual electronic dealers. This includes knowledge of the
complete financial transaction from card insertion, authentication, authorization,
batching, clearing, chargebacks and tests for fraudulent use.
• Consulted with several new venture start-up Internet technology based companies
in business plan development, venture capital acquisition, graphic design considerations,
file upload/download transmission issues, graphic browser compatibility, subscriber
agreements, including Grapevine Interactive, Inc. and Weddings.com which were
interactive subscriber based ad model sites with viral marketing of products. Consulted
with company founders on the development and introduction of an award winning meta-
search engine technology company in competition with Yahoo and Alta Vista.
• Reviewed, benchmarked and compared ISP policies, pricing and support for
installation, storage, download files for ISPs located in California, Florida, Kansas,
Missouri, Massachusetts, Virginia and Georgia.
• Conceived and managed (1) the development of extensive Java scripted interactive
Internet based software sales commerce websites, (2) the development of proprietary
video files with embedded video readers and decompression algorithms located on
websites and downloaded for individual use.
• Managed several Internet software development contracts including a contract
selected for special funding by the Kansas Technology Enterprise Corporation, an
organization dedicated to funding high technology development projects in Kansas.
Mr. Sherwood’s consulting and expert witness engagements have included producing
expert reports that examine the business and economic aspects of disputes surrounding
the design, development, and deployment of various types of software. These
engagements have included examining and opining on software such as search engine,
video compression, website, enterprise level, premium financing, web portals, wireless
installation and shrink wrap software programs.
As a part of a certain engagement, Mr. Sherwood examined and opined on search
engine software and comparative search techniques such as Google, Yahoo, Infoseek
and Verity. This examination included customer analysis of search engine function
ecommerce economics from keyword purchasing techniques including the importance
of enterprise information portals using information taxonomies to specific search
functions such as “Typo”, “Freetext”, “Contains”, “Near”, “Equals” or proprietary
algorithms that search for search term relevancy.
In a particular engagement, Mr. Sherwood made an extensive presentation to two
judges, opposing counsel and opposing experts with cross-examination on search engine
use which included the business economics of search engine functionality and
optimization. This included a primer on “search techniques” and the importance of
relevant document retrieval and actual measurement of the effectiveness of a search
engine and its ability to find items and report the items back to the user in a relevant and
timely manner. This presentation included a comparison between search engines that
search and retrieve websites and search engines that search individual websites or
servers for documents or other specific user relevant items.
In a particular engagement for a major search engine portal company, Mr. Sherwood
wrote a comprehensive expert report. The report examined advertising techniques,
pricing, automated search techniques, consumer preferences and the commercial
successes and failures of Internet businesses over a seven year period. He testified at a
jury trial on search engine methodologies, on the historical growth and techniques
surrounding the search engine industry and on issues relating to Secondary
Considerations in a pay per click patent dispute.
Mr. Sherwood’s personal business experience includes using search optimization
techniques and he was an earlier adopter and purchaser of search terms (“pay- for-
performance” or “pay-per-click”) relevant to website usage, designing the appropriate
search engine language listing and comparing various results from the search listing
position placements. Mr. Sherwood designed, developed and provided seminars on this
subject to executives from more than 50 different companies for the American
Management Association.
In addition, he has:
• Conceived, designed and developed an electronic commerce system using
Cybercash for tracking software sales at multiple websites with secure servers for
credit card acceptance and confidential administrative reporting system for secure sales
transaction reporting to individual electronic dealers. This includes knowledge of the
complete financial transaction from card insertion, authentication, authorization,
batching, clearing, chargebacks and tests for fraudulent use.
• Consulted with several new venture start-up Internet technology based companies
in business plan development, venture capital acquisition, graphic design considerations,
file upload/download transmission issues, graphic browser compatibility, subscriber
agreements, including Grapevine Interactive, Inc. and Weddings.com which were
interactive subscriber based ad model sites with viral marketing of products. Consulted
with company founders on the development and introduction of an award winning meta-
search engine technology company in competition with Yahoo and Alta Vista.
• Reviewed, benchmarked and compared ISP policies, pricing and support for
installation, storage, download files for ISPs located in California, Florida, Kansas,
Missouri, Massachusetts, Virginia and Georgia.
• Conceived and managed (1) the development of extensive Java scripted interactive
Internet based software sales commerce websites, (2) the development of proprietary
video files with embedded video readers and decompression algorithms located on
websites and downloaded for individual use.
• Managed several Internet software development contracts including a contract
selected for special funding by the Kansas Technology Enterprise Corporation, an
organization dedicated to funding high technology development projects in Kansas.
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