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For the last 30 years, I have been a practicing entrepreneur in Silicon Valley. Further, I have worked in South Africa,
Beirut, Iran, Cyprus and all the countries of Europe. I have taught graduate business school courses at two
universities, was a winner of the Entrepreneur of the Year award and was a founder of 3 companies, two of which
have gone on to become publicly traded corporations. I have been reviewed in Business Week and Fortune
Magazine. Throughout this experience, I have found that successful business people are all reasonably familiar with,
or at least have a working knowledge of, the 59 Concepts discussed in this book.
I am not a lawyer, nor do I aspire to be one. Further, none of the definitions or concepts in this book do I represent to
you as law, nor do I represent them to you in the form of legal advice. I do not provide legal advice, nor does my
company. On the other hand, in my view, it is unlikely that anyone can operate a business today, whether it is a Web
business, a retail store business, or any kind of business without some knowledge of copyrights, patents,
trademarks, business practices and the other 59 concepts discussed in this book.
I do not profess or believe these are the only concepts that you must know to be successful. I do, however, believe
that based on my experience, these 59 Concepts, or at least a working knowledge of these concepts, will be
extraordinarily useful to you in building your business. You will not need all of them at the beginning of building your
business. But as your business grows, and you hire employees, and you come across some of the issues discussed
in this book, the 59 concepts will become important to you and essential for your continued success.
The 59 Concepts are not meant to be replacements for legal advice. Nothing in my opinion can replace good legal
advice. Lawyers are experts at their trade. They should be consulted frequently. However, a good business practice,
in my opinion, is to have a working knowledge of each of these concepts prior to visiting with your lawyer. Further, a
reasonable working knowledge of these concepts, combined with good legal advice, will no doubt provide you with a
significant advantage over your competition and also may create new ideas for you, which will enable you to build a
more efficient and more effective organization.
This is not meant to be a book that you read cover to cover and then put on your shelf. However, I suggest you
place this book on your desk where you work or at your home office and periodically scan through the 59 Concepts. I
believe you will be pleasantly surprised by the fresh ideas that come to you just from considering the concepts, the
definitions, and the language expressed in this book.
It worked for me. It will work for you.
Beirut, Iran, Cyprus and all the countries of Europe. I have taught graduate business school courses at two
universities, was a winner of the Entrepreneur of the Year award and was a founder of 3 companies, two of which
have gone on to become publicly traded corporations. I have been reviewed in Business Week and Fortune
Magazine. Throughout this experience, I have found that successful business people are all reasonably familiar with,
or at least have a working knowledge of, the 59 Concepts discussed in this book.
I am not a lawyer, nor do I aspire to be one. Further, none of the definitions or concepts in this book do I represent to
you as law, nor do I represent them to you in the form of legal advice. I do not provide legal advice, nor does my
company. On the other hand, in my view, it is unlikely that anyone can operate a business today, whether it is a Web
business, a retail store business, or any kind of business without some knowledge of copyrights, patents,
trademarks, business practices and the other 59 concepts discussed in this book.
I do not profess or believe these are the only concepts that you must know to be successful. I do, however, believe
that based on my experience, these 59 Concepts, or at least a working knowledge of these concepts, will be
extraordinarily useful to you in building your business. You will not need all of them at the beginning of building your
business. But as your business grows, and you hire employees, and you come across some of the issues discussed
in this book, the 59 concepts will become important to you and essential for your continued success.
The 59 Concepts are not meant to be replacements for legal advice. Nothing in my opinion can replace good legal
advice. Lawyers are experts at their trade. They should be consulted frequently. However, a good business practice,
in my opinion, is to have a working knowledge of each of these concepts prior to visiting with your lawyer. Further, a
reasonable working knowledge of these concepts, combined with good legal advice, will no doubt provide you with a
significant advantage over your competition and also may create new ideas for you, which will enable you to build a
more efficient and more effective organization.
This is not meant to be a book that you read cover to cover and then put on your shelf. However, I suggest you
place this book on your desk where you work or at your home office and periodically scan through the 59 Concepts. I
believe you will be pleasantly surprised by the fresh ideas that come to you just from considering the concepts, the
definitions, and the language expressed in this book.
It worked for me. It will work for you.
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